In what ways does your media product use, develop or challenge forms and conventions of real media products.

In the build up to creating our music video we tried to base various shots on music videos which flow with a quick tempo where there is a lot going on. We started off analysing the original NERD –Everyone Nose video and gained ideas such as some members of the group miming the lyrics as they went on whilst performing at the same time. Another video that inspired us was Asher Roth – I Love College with various partying and riot shots to show people having a good time which we thought would go along with our video aswell. Although we couldn’t film partying scenes we decided to just include the actors within our group having a good time and acting crazy for the camera, whilst it was relevant for the video itself.

We set a location for the green room so we could include different scenes with backgrounds edited in for the suitability of the video. This meant we could set a scene in the video which we wouldn’t of been able to include without the college facilities. We were inspired to include graffiti as a backdrop in our video to show colour and expression with the song and so that it wasn’t just plain and boring, so we made it bright due to the quickness and happiness of the song. We used a dull grey backdrop when the sad slow moment of the video came on and the video slowed down alongside the tempo and there was a very slow cut rate to match the speed. Our ideas developed as the filming went on and through various different shots and Mise en scene we included were inspired by lyrics within the song along with its quick pace. One of the characters we used was a nerd which was inspired by the band’s name who recorded the song and we decided to show the irony in the behaviour of the nerd as he was cool , which nerds aren’t normally thought to be and he only really wanted to have a good time just as the ‘nerds’ do who actually perform the real song.

Obviously there is a difference from our version of Everyone Nose and the real music video itself, however we did make our video unique from what someone else who were to attempt the song and produce a video would do. Such as using Sinead a female performer to lip sync to a male's voice, this was executed well as the information from our audience feedback did not find this odd. A unique creative ideas such as Sinead in retro televisions and skatepark locations is what we want the audience to remember vividly, as this is not common in music videos today making our video stand out from the rest. as this We did use inspirations from various other videos we have seen and decided that it would be best to use various odd shots as well as locations across college and the city centre as well as a skatepark. We did notice that NERD were keen skaters and decided to involve some freestyle skateboarding in our video to show it typical of a NERD video.

We spent a lot of time editing to get our video right and to mix in all these various different scenes or shots to show the variation in filming and so we could fit them all in to match the tempo of the track and that they are relevant to the lyrics themselves. We also had to make sure that it could definitely be identified as a legitimate music video and had a mix of performance and miming.