Friday, 1 October 2010

Production Treatment


The Music Video: - N.E.R.D - Everyone Nose

Duration: 3:36 mins

Audience: As our video has scenes of the light life in clubs with lots of references to girls activities we would say our target audience is 18-28, stereotypically at this point in life they want to experience this atmosphere; as they may have just legally been able to attend clubs or a typical university student attends clubs of a regular basis.

Resume: Amplification as some connection to song is in the video, the song is about many of the girls attending the bathroom with N.E.R.D performing in the club with many shots of the people enjoying themselves. The genre is hip hop that is fasted paced, we will choose to interpret this song in a similar way but focus more in activities of the girls along with skateboarding.

Suggested Elements: Performance - We intend to have many different women in the club, fixing their make up and enjoying themselves, we are using the performance of women as a key element
Costumes - Having a variety in dressing styles from classy to geek sheek, to make up running down their face.
Any SFX - Maybe the use of the Green Room, Text on the screen and Slow motion effects.
Key Locations - Planned to be filmed in a club, Women's toilets, Green Room and an Interior location of plain background along with people skating to enhance the atmosphere. Another idea is to film outside Afleck's Palace with the backdrop being graffiti, montaging clips of girls and their body language.

Recording Days: We intend to film this production in 4 to 5 weeks max.
Editing we plan to do in 3 weeks.

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