Asher Roth – I Love College
This video by Asher Roth is very similar to Everyone Nose by N.E.R.D. Both videos are within the same hip-hop genre except one is by a group and the other by a solo artist having typical features of the having many girls shown in the atmosphere I Love College is a very similar video to Everyone Nose as it shows a party going on within college which N.E.R.D also seem to show in there video too, it seems to be a very wild atmosphere with plenty of people drinking alcohol and acting very chaotic whilst there is also various clips of the artist performing the song itself. The video seems to be focusing on Asher himself and how much he is enjoying the party whilst also showing the busy atmosphere around him in relation to the lyrics as N.E.R.D also do in there video. A contrast is that there is a big performance in Asher Roth's video, with a great deal of the video following him lip syncing.
Various different shots make it look as if it is fro a handheld camera to show a person attending the party’s point of view of what is going on around him. There are various high angle shots as well as point of view shots to show the high amount of craziness going on and to get a grasp of what is actually going is merely just a party. A lot of use of tracking shots which seems to be done in one go which will be hard to create, but since our song is more fast paced we will have a quicker cut rate. Close ups are a strong aspect of the video which we will keep in mind for ours, so that so it seems to the viewer they
are engaged in the atmoshpere.Various shots are also shown which are relevant to the lyrics along with performance which makes this video amplification, so that the viewers mind doesn’t wander and they understand what the song is about. However although not every shot has to show relevance to what the lyrics are saying and Asher Roth does this by showing different shots of either chaos happening in the party or him rapping his lyrics whilst the party is going on behind him. The video is clever and shows that not everything has to be necessary to the lyrics and have various different themes as it can just merely have a simple script and one or two set locations.Little use of editing to create a more realistic effect, only camera dazzle giving the effect it is very amateur filming.
As the the title of song is " I Love College" it is typical that its on a college campus, as the parties mainly take place at night flashing disco lights are used along with the light from the camera itself. For props plastic cups are flaunted as they are associated with college parties and getting drunk off alcohol, along with typical american clothes and jumpers and shirts having printed text saying college; while the girls were clothes show off more skin letting the viewers make their own assumption of this.
Our group opinion what makes this an effect video is how he makes the viewer feel like we are experiencing this atmosphere and his world, showing his references and lip syncing directly to the camera; which aids us to develop our use in camera shots, editing and performance.
http://www.muzu.tv/asherroth/i-love-college-music-video/234816?country=gb
No comments:
Post a Comment